WHAT IS A FIDUCIARY, AND WHY DOES IT MATTER?
A Fiduciary is someone who willingly undertakes the responsibility to act for and on behalf of another in a particular matter in circumstances which give rise to a relationship of trust and confidence.
Essentially, it is someone who is bound by law to put your interests in front of theirs.
1. It helps to reduce your personal and your firm's liability.
2. To make sure you and your employees are earning for their future and not for the benefit of the financial professionals
3. You need a trusted advisor who makes it their business to help you and your employees grow their retirement savings.